[WORKSHOP] – Market Research: Developing your ideal Customer Persona Part 2

Market Research: Developing your ideal Customer Persona Part 2 – Originally recorded on June 4, 2021

Click HERE to view the recording.

Do you make handmade items and aren’t sure whom to sell your work to or do you sell your handmade goods to the same repeat customers? Are you looking to sell to a new customer base? It’s hard work to find new customers and get them to notice your handmade work or products. Customer Discovery (CD) is a method to determine if there are actual customers for a product/service and what they would want before actually developing the product/service. In this course you will learn:

• Why customer discovery is the #1 priority of any crafting or artisan entrepreneur wishing to start (or grow) a business.

• Learn the four steps of customer discovery

• Write a customer discovery plan.

WESST’s Farmington office is committed to serving emerging and existing small business owners (men and women) in three counties in Northwest New Mexico including San Juan, McKinley, and Cibola counties. WESST is unique in that its services are not limited by county or even state borders. WESST also serves the 26,000 square mile Navajo Nation — from southern Utah to northern and eastern Arizona and its sovereign portions of New Mexico. From individual artisans to diversified service and retail companies, we are proud to encourage the men and women who accept the challenges of starting and successfully operating a business. For more information about the WESST Farmington Women’s Business Center visit https://www.wesst.org/farmington/.